British Boxers have gone bigger, brighter and better than ever. Punching the new Autumn season into shape with our brand new website. It’s luxurious, it’s fun and it’s easy which is great because that perfectly reflects the character of our knockout nightwear, loungewear and underwear.

British Boxers are now ready for a leap into a new digital sphere. The new site is cleaner, easier to shop from and allows us to showcase our new video and social media content, integrating with Google Analytics and Facebook in a way that our previous site never could. We can now see buying trends and analyse customer behaviour in real time and adapt accordingly. We have great look book images and video content to work with and we’ve kept the design simple and clean and let the clothing do the rest. The site is now fully responsive and much easier to browse and shop from on all digital devices.

British Boxers have always brought our growing and loyal customer base exquisite nightwear and underwear but now we can proudly fly the flag on showing our apparel to the wider world too. Using traditional production methods, luxury fabrics and British shapes whilst simultaneously introducing our classic heritage style to a whole new generation of customers has always been the ethos behind the brand. With softest fabrics and exquisitely comfortable clothing designed in house and always to a word-class timeless design. From the website to our clothing we pride ourselves on the creation of beautiful, remarkable things which make your relaxation time full of luxurious, classic comfort.