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What's that old expression about roads and pavings and best intentions? We had hoped to bring British Boxers to the Netherlands this weekend in our own small way. Making friends and giving away some freebies. Unfortunately, a flight cancellation pushed us back a whole day and bad weather took care of the rest.

But we still love Amsterdam and hope to go back soon. The trip was far from a total loss. If you're going soon and looking for some good recommendations, here's what we learned: If you like Mussels and Gin, have the best of both at [ahem] Mossel en Gin in Westerpark. Then if you're feeling full, just take a short stroll to Ton Ton Club West. Bar/beer garden/restaurant downstairs and arcade upstairs. If you're not already confounded by the Dutch being spoken, the games left in their original Japanese instructions will finish the job. Bishy Boshy was easily the most bonkers and most fun. We recommend going with a birthday party group from Booking.com like we did, but granted, that might not be as easy to arrange.

We did manage to put down our cocktail glasses long enough to take in the incomparable Rijks Museum and Hermitage Amsterdam and enough canals to sink a... well, canal boat. All before returning to the Joordan and enjoying one more waterside beverage at Waterkant, a bar tucked under a large multi-storey car park. Much, much cooler than it sounds.

We're still annoyed that we couldn't give away our proud orange boxer shorts in the heart of the Netherlands, so all Dutch fans of the brand, keep an eye out on our Facebook page for a giveaway this week to customers from there.

Dank je wel Amsterdam!

British Boxers have gone bigger, brighter and better than ever. Punching the new Autumn season into shape with our brand new website. It’s luxurious, it’s fun and it’s easy which is great because that perfectly reflects the character of our knockout nightwear, loungewear and underwear.

British Boxers are now ready for a leap into a new digital sphere. The new site is cleaner, easier to shop from and allows us to showcase our new video and social media content, integrating with Google Analytics and Facebook in a way that our previous site never could. We can now see buying trends and analyse customer behaviour in real time and adapt accordingly. We have great look book images and video content to work with and we’ve kept the design simple and clean and let the clothing do the rest. The site is now fully responsive and much easier to browse and shop from on all digital devices.

British Boxers have always brought our growing and loyal customer base exquisite nightwear and underwear but now we can proudly fly the flag on british-boxers.com showing our apparel to the wider world too. Using traditional production methods, luxury fabrics and British shapes whilst simultaneously introducing our classic heritage style to a whole new generation of customers has always been the ethos behind the brand. With softest fabrics and exquisitely comfortable clothing designed in house and always to a word-class timeless design. From the website to our clothing we pride ourselves on the creation of beautiful, remarkable things which make your relaxation time full of luxurious, classic comfort.

British Boxers are currently featured in Harpers Bazaar’s “bazaar loves fashion find of the day” http://www.harpersbazaar.co.uk/fashion/what-to-wear/news/g36314/bazaar-loves-fashion-find-of-the-day-2017/?slide=18

Our stunning white satin stripe nightshirt perfectly piped in blue and made from the softest cotton which we also use for our private label Jermyn Street collections has been a staple piece in our range for over 12 months. It’s a timeless classic which suits our clientele from spring to autumn, at home or away and day into night.

Harper’s Bazaar say:

“British Boxers offers strong options. Its fuss-free white night dress will serve you well all season long. To make it work harder for you, by day roll up the sleeves, belt the waist and wear with sandals for an understated holiday look.”

It’s a fresh concept. We have many female customers who buy our nightshirts and team with sandals for summer days and hotter climates and others who buy the darker men’s collection pieces belting up and teaming with biker boots for cooler climates making them the perfect apparel for moving into Autumn.

However you wear yours you can rest assured that you will be teaming luxury fabric and precision cutting with French seams, classic comfort and timeless British style.

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